Dr. Yoon C. Lee is a globally recognized expert in new product and service innovation, with a proven track record of integrating advanced technologies—such as AI and IoT—into commercially successful offerings. With deep expertise spanning both hardware and software domains, he has consistently led cross-functional teams to deliver cutting-edge, customer-centric solutions. Combining engineering depth with design and business strategy, Yoon has helped transform both multinational corporations and high-growth startups.
As Chief Product Officer at Bugaboo, a global leader in premium juvenile products, Yoon led the transformation of product development processes and capabilities. He drove the creation of award-winning products and established a strategically balanced product portfolio and roadmap.
As Interim VP of Innovation at woom GmbH, a leading Austrian premium children’s bicycle brand, he restructured the product organization, aligned product development with marketing, sales, operational execution, and the board’s investment calendar, and significantly enhanced product quality improvement process and organizational visibility—enabling timely and strategic product investment decisions.
As Chief Innovation Officer at Bowers & Wilkins, the high-performance audio brand, Yoon expanded the product portfolio and repositioned the products to appeal to younger consumers. He led the Innovation and Design organization, overseeing global consumer research, product strategy, UX/UI design, engineering, and contract manufacturing.
Yoon is also the Founder and Chief Innovation Architect of march5, LLC, an innovation consultancy whose clients have included Samsung, Lenovo, and Facebook (Meta). During his tenure as SVP at Samsung Electronics, Yoon led key product and service innovations including Samsung Family Hub, an IoT-powered smart refrigerator, and Event360, an XR platform for virtual events. He spearheaded business development initiatives integrating emerging technologies—such as mobile Ultra Wide Band or UWB—into services for partners including Audi and Google (Android Auto). He also headed Samsung’s North America Innovation Division, overseeing consumer electronics and mobile innovation, as well as consumer data analytics.
Yoon currently serves as a member of the Customer Advisor Board at Porsche Digital and is a Board Member at GrowRay Lighting Technologies. He began his career as an engineer at FANUC Robotics, a leader in industrial automation, and later as a PLM consultant at Accenture after earning his Ph.D.