Kerry Smith is a strategy, research, and customer success executive who turns data and insights into product innovations, compelling communications, and business growth.
She provides middle-market and enterprise-level financial services and consumer packaged goods companies with strategy development, consumer behavior insight, competitive and market intelligence, customer experience research, and Voice of the Customer expertise.
She is frequently called on to support clients as a research and insights leader, Chief Strategy Officer, and Chief Customer Experience Officer.
During her distinguished career, she has supported and grown iconic brands. She served as Head of Customer Engagement, Market Intelligence, and Strategy for Enova International, a publicly traded financial services company.
She also served as the Marketing Insights Lead for MillerCoors, where she was focused on developing innovation and growth strategies for the economy, emerging markets, and Mexico. She also held market research and analytics leadership positions with Kraft Foods, Allstate Insurance, and Information Resources, Inc.
Kerry holds a B.S. in Psychology from Loyola University and a Master’s in Industrial/Organizational Psychology from Xavier University. She has also completed Data Analytics studies at the University of Chicago.